But listen for five minutes to TV news or any political speech, and you'd start to wonder. Recently I was listening to a youthful (and quite exuberant) newscaster on TV delivering breaking news on a rather serious subject. In her effort to emphasize the seriousness and drama of the situation, she regularly pronounced “a” as “ay,” a long A sound. She seemed to think that such an incorrect pronunciation ramped up the emphasis or importance
Read MoreWhether you’re a true marketing professional or a staff member who has simply been tasked with taking care of marketing (or a chief executive who has no marketing specialist but understands that someone must do marketing), the very first, critical step is to accept that fact that it’s the perspective of the audience that counts.
Read MoreIt seems, in recent years, that most of the population has ceased believing in the existence of abbreviations. You rarely hear anyone refer to an abbreviation anymore; it’s all “acronyms” now. Too bad, because there is a distinct and simple difference.
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