Here’s an idea: If you want to sell your expertise, first give it away. If you want people to pay you for your wisdom or knowledge or understanding, start by giving them some really good free samples! Share what you know, with no strings attached. In that way you develop your reputation as an expert.
Read MoreRecently I was cleaning out old – really, really old – files on my computer, the kind that, had they been food, would now be covered with mold and crawling with bugs. Old files! And I came across this story I wrote – oh, probably 12 or 13 years ago. I never did anything with it; maybe I wrote it just to vent. Who knows? It’s a pretty good story, though, so I want to share it with you. Pretty unbelievable, actually. It’s about customer service gone very, very wrong.
Read MoreAfter a number of years as the expo hall manager (or “concierge”?), when I was working strictly in non-profit fund development, I finally got a chance to stand on the other side of the table. Just a few weeks ago I had the privilege of representing one of my corporate clients at a healthcare conference. Having been the one to recruit and contract the exhibitors and sponsors, to assign the tables and see that each one’s display packages were available for set up, to check on everyone’s access to electricity and satisfaction with the flow of traffic – finally I got to be one of “them.”
Read MoreWe think fundraising success is more about attitude – yours – than about knowledge or skill. If you work for or volunteer with a worthy nonprofit, it’s likely you can successfully raise money from the corporate world, but you might need to change your attitude just a bit.
Read MoreWe’ve said we don’t recommend that you create your own resume. As our friend who is a licensed mental health counselor, often says, “You are in the worst possible position to understand and appreciate your own value.” That said, you might be determined to do it yourself, and that means you’ll have to create the very first section. It might be the only section of your resume that is ever read.
Read MoreIt's "preventive medicine." Does that sound funny to you? Sure, that’s why you want to call it “preventative.” All those syllables just feel right. They make it sound like quantitative or qualitative or administrative. “And “preventative” is a perfectly good word – it’s just not an adjective, so it can’t describe medicine or anything else – not now, not today, not ever.
Read MoreBut listen for five minutes to TV news or any political speech, and you'd start to wonder. Recently I was listening to a youthful (and quite exuberant) newscaster on TV delivering breaking news on a rather serious subject. In her effort to emphasize the seriousness and drama of the situation, she regularly pronounced “a” as “ay,” a long A sound. She seemed to think that such an incorrect pronunciation ramped up the emphasis or importance
Read MoreWhether you’re a true marketing professional or a staff member who has simply been tasked with taking care of marketing (or a chief executive who has no marketing specialist but understands that someone must do marketing), the very first, critical step is to accept that fact that it’s the perspective of the audience that counts.
Read MoreIt seems, in recent years, that most of the population has ceased believing in the existence of abbreviations. You rarely hear anyone refer to an abbreviation anymore; it’s all “acronyms” now. Too bad, because there is a distinct and simple difference.
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