Ensure, Insure, Assure - confused yet?

Well, if you are, who could blame you? 

I have found these three words confounding to just about everybody. Recently an organization asked me to review their web site content. I found all three of those “sure” words on one page; one of them was used correctly. It’s no wonder people have trouble. The words are so similar in spelling and pronunciation and even in meaning, and they’re all just ordinary, useful words that find their way, appropriately, into our daily vocabulary.

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A Torrent of Messages

. . .  but How Much Communication?

Recently I was riding a Seattle metro bus along with a friend who visits this Speakeasy regularly and follows the conversation. Shortly after we boarded, the bus stopped to admit a bevy of eight young teenage girls, immediately effecting a complete change in the volume within the bus. Oh, the streaming! Oh, the volume! The cacophony!

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Can We Have Too Much Communication?

I suggested this a few days ago, and so I feel obligated (and enthusiastically so) to return to that assertion to expand and clarify. So, can we have too much communication? You know, we probably can’t. Human communication probably cannot ever be excessive, but that assumes that communication is actually taking place. And I think the “exchange” and the “streaming” far exceed the sum total of actual communication. Permit me to explain.

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This Batcher is Streaming

"To Stream or to Batch" - a response

Responding to our guest post of a few days ago (“To Stream or to Batch”), I hate to say this, but might this streaming and batching stuff be “generational”? (Why does that always feel uncomfortable, as if the real meaning is “You’re just too old”?) I do admit, though, that my generation couldn’t possibly have streamed communication as young people do today. Consider, for example, how children, teens and college students used to communicate with each other in perfect batches. (Warning: If you’re a millennial, this might frighten you.)

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5 things Pokemon GO can teach us about marketing in today's world

Guest Feature, reposted with permission from the blog of Peter Bolognese, ProForma Brand X

(I have not yet met Peter, but I will soon at the conference that has brought us together though email. I have been so impressed by his professionalism, thoroughness and friendliness, that I asked to borrow some of his wisdom from time to time.)

Over the past week or so, you may have noticed an increase in the number of kids running through your yard talking about PokéStops and Pikachu’s (or who knows, maybe you’ve been running all over trying to catch ‘em all). Pokémon GO has swept the nation and captured the attention of children and adults alike. Here are a few things we can learn about marketing in today’s world from this unique game.

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To Stream or to Batch?

Guest Feature by Dale L. Oldham

I'll mirror Malcolm Gladwell and write about the obvious. Clearly Mr. Gladwell isn't accountable for my resentment over his success, because countless textbooks have likewise stated the obvious, but that gentleman has become famous and rich just because he can label indisputable phenomena (give me a break: "tipping point"??), provide countless supporting examples, entertain me and leave me seething that he wrote it before I did.

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A Seminal - albeit brief - Moment for our Language

I’m a political news junkie. I admit it. I kicked the sugar dependency, I can limit myself to four ounces of wine each evening, and I refuse all opiates for the rare pain I might have, but I suck up political news and reporting and “speeching” like nobody I know. I watch it all. (Yes, I’m of that generation that still has a thing in her living room called a television.) How bad is my affliction? I watched ALL the debates.

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“Myriad” – Is any word more often misused?

I know what you’re thinking: “There are a myriad of ways to use that word.” If your mind immediately goes to “of” after “myriad,” just stop it, please! That construction, which we hear at every turn, is just plain wrong. I heard it again this afternoon; I hear it almost everyday. A beautiful Greek word that means, literally, ten thousand, has been adopted – and very poorly – by just about every Tom, Nick and Shari.

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